Our newfound UK correspondent, Mod, is back to give you lovely readers an idea of what’s going down in fair Britannia. This time, Mod discusses the British perception of mobile gaming and what’s holding the UK industry back. So show the man some respect, because he’s mates with Ali G and Tony Blair (just kidding: nobody likes Tony Blair).
Britain. Home of the crumpet, the queen, crappy weather, fish and chips, Coldplay, pikeys and a slightly substandard police force. It’s also a place where two thirds of the population own and absolutely revere mobile phones. On the street, you can plainly see the odd passer-by chatting away to some worrying relative or the juvenile adolescent steadily bopping his head to some piece of rubbish music on their cell. It’s all in the mix over here; mobiles have slowly become the ultimate fashion accessory, thanks to their ever-changing looks, and also their ability to double as personal organisers, web browsers, music players and cameras to boot. All well and good, right? Well, yes, but unfortunately, there’s one small mobile market which is turning out to be quite bland: the digital jungle of mobile gaming.
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