Player X has announced that they’ve teamed up with Amobee to offer ad-funded versions of some of the former’s games.
The games use Amobee’s Handset Application Programming Interface (HAPI), which is a small development kit that allows them to become “Amobee-ready” and available to take ads. Gamers will be able to opt-in to the ad-funded versions, receiving a discount on the purchase price for receiving ads during launch, exit, and idle time.
“Ad-funded content models have the potential to transform the mobile content business, giving the end user more for less while generating an additional revenue stream,” said Player X CEO Tony Pearce. “We see this model and our partnership with Amobee as a crucial step toward building the development expertise and look forward to working with them.”
The first ad-funded titles to launch will be Sale of the Century, Strike it Lucky, Sensible Soccer Skillz, Space Invaders, Family Fortunes, and ToCA Race Driver 3.