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IDC releases marketing report

Published
by
Devin Kent
on February 28, 2007
in News
. 0 Comments

The guys at MocoNews have posted a story on a new report by IDC regarding marketing for mobile content.

IDC states that users do not have a tolerance for preroll ads longer than 8 to 10 seconds. Ads should quickly attract the attention of the user rather than treating them as a captive audience.

“We believe that mobile marketing is one of the few instances in which the current hype actually underestimates the full potential of the market opportunity,” says Scott Ellison, vice president of Wireless and Mobile Communications at IDC. “The winners will be those players who fully leverage the mobile ecosystem rather than try to simply translate other marketing and advertising business models to mobile.”