PlayPhone, the off-deck mobile content provider now uses Virgin Mobile USA’s five million users to help boost its sales of wallpapers, ringtones and games.
Lauren King, product manager, off-portal content at Virgin Mobile USA, said: “We believe that PlayPhone is a valuable off-deck addition to deliver a diverse and engaging mobile experience.”
PlayPhone is a great site for mobile content because it offers a wide range of content and it’s also US friendly because it has both Spanish and English content. At PlayPhone, you can also discover content from ABC Television, Cartoon Network, Adult Swim, Sega, Real Networks, and I-play.
[Via mobile-ent.biz]
The team at mobileindustry.biz found out that PlayPhone has signed Sony onto their catalog. Sony-branded ringtones, voicetones, photos, and games will now be available through PlayPhone and their distribution networks like Wal-Mart Mobile, Cartoon Network and more. There are over 7,000 Sony tidbits available from the D2C company, so go nuts!
MobileIndustry.biz has posted a guest editorial by PlayPhone’s David Bell.
PlayPhone is one of the largest distributers of mobile content in the world. They claim the invention of direct-to-consumer content distribution, as well as one of the first off-deck download centers in North America. David Bell, VP of business development at PlayPhone, writes about the direct-to-consumer delivery is good for the mobile industry, as well as why there are still problems to be solved.
…[In] the end, all mobile content is an impulse purchase for consumers - it is the mobile equivalent to that pack of chewing gum sitting at the checkout stand of your local grocery store. If that package of gum isn’t the right brand, in the right place and made available at the exact time you are conditioned to think about purchasing it, you aren’t going to buy it.
Improving the mobile download experience requires intelligently presenting consumers with content that they are interested in. This involves enabling mobile content discovery across different mediums to reach consumers wherever they might be compelled to buy mobile content.
Check the link above to read the full editorial.
PlayPhone has announced the availability of a number of classic game from Taito, reports Wireless Gaming World.
“For those of us who grew up with games like Space Invaders, making these classics available for mobile devices is the perfect way to get to play these games again without being tied to a console or an arcade machine,” said Ron Czerny, chief executive officer at PlayPhone. “Simple gameplay and one or two button controls work so nicely on the mobile platform, serving to satisfy the old school player and introduce a whole new generation to Taito’s timeless game catalog.”
The Taito games available on PlayPhone.com are: Space Invaders, 3D Space Invaders, Bust-a-Move, Arkanoid, Bubble Bobble, Chase H.Q. 3D, Qix, Elevator Action 3D, and The Legend of Kage.
Arjan Olsder over at Mobile Games Blog reports that Playphone has inked a deal with Lycos to provide all content for their phones. According to Olsder, the mobile games, wallpapers, ringtones and other content will be available from Playphone, and the services will be promoted on Lycos’ portal and community websites.
Continue reading ‘Playphone hooks up with Lycos’
Gamasutra, in association with Modojo, has published the editorial ‘Mobile Editorial: Fulfilling the Promise of Mobile Games’ in the latest of their regular Mobile Editorials.
Continue reading ‘Fulfilling The Promise Of Mobile Games’