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O2 leaks their own 3G iPhone pricing plan then retracts

O2 has posted its pricing plan for the iPhone 3G. If you purchase the device through its Pay & Go prepaid program, you can get the 8 Gig iPhone 3G for £300 ($590) or the 16 Gig for £360 ($710). Included in this package, you get six months of free WiFi access, after which it will cost £10 ($20) per month.

Apparently, these prices were immediately pulled off their website after being published and replaced with a message saying that details would be available “shortly”. Disorganized much?

[Via TUAW]

O2 and Player X partner up

Player X has announced that they will be the official aggregator for UK operator O2.

Under the deal, Player X will work with over 20 publishers to take their games through QA, deployment, and porting to publish them on O2’s mobile games portal.

“We searched high and low for a company that could mix commercial savvy with operational delivery of QA, porting and deployment,” said Antony Douglas, Head of Games at O2 UK. “Thanks to a long-standing relationship with Player X, we had such a company on our doorstep and we’re confident this relationship will mean our mobile games partners’ content will reach our customers in the fastest possible time.”

Tony Pearce, Player X CEO, said the company was “delighted with the development.”

EA, Glu, Gameloft and I-play team up in the UK

ELSPA, the Entertainment and Leisure Software Publishers Association, has announced that Electronic Arts, Glu Mobile, Gameloft and I-play have teamed up with each other and with 3, O2, Orange, T-Mobile and Vodafone to release games in the UK.

Each of the four publishers will release one game on all five of the largest UK networks. Glu Mobile’s Transformers, Gameloft’s Guitar Legends, EA Sports’ FIFA 08, and an unnamed fourth title, presumably from I-play, will be released on all five networks simultaneously in June, July, August, and September.

“We have been working with the network operators on a number of initiatives to grow the market of mobile gaming, and this is work that builds on the official charts we publish,” said Michael Rawlinson, Managing Director of ELSPA. “We want mobile games publishers to become more involved with ELSPA so that we can assist them further in this growing and exciting area of gaming.”

ELSPA hopes that this collaboration will set a precedent for the industry.

O2 Partners With Pocket Gamer

O2Virgin.net reports that the UK mobile operator O2 has partnered with Pocket Gamer to bring comsumers regular updates of game releases as well as its Top 10.

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Pre-Installed Game Demos On O2

NokiaIn a concerted effort to promote mobile phone gaming, 02 is to install five free mobile game demos from developer Fishlabs on new Nokia and Sony Ericsson mobiles.

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CTIA: Mobile Games are Hot

Groups
CTIA had some great things to say regarding mobile games. According to Moco, “everyone seemed pretty positive about the market.” Grahame Riddell, head of mobile content at O2, said: �Games have consistently performed well over many years, that and ringtones have been the mainstay of the mobile data over the past few years.�

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O2’s uiOne Interface

O2In somewhat older news, O2 plans to introduce its own branded Ice 3G handset with a BREW based uiOne interface. The interface will be added to a number of its O2 branded handsets, eventually covering 20-30% of its customer base. The uiOne interface allows operators to customise users interface and create different profiles or home screens for different mobile services including games.
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O2 and Puzzler Deliver Puzzle Game Portal

puzzleThe companies O2 and Puzzler have gotten together to create a dedicated portal service for UK clients that will make many puzzle games available to them. Games such as Sudoku, Kakuro and various crossword puzzles are all on the agenda.

The cost of this service is a little steep. It will cost 50p (roughly US$1) each time. There are currrently 1,000 puzzles available to clients online and new puzzles will be added on a daily basis.

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