MocoNews has posted a story regarding a study on mobile game usage by NPD Group.
The study shows incremental growth in the industry, but also includes a list of the top-selling mobile games for the second half of 2006. The list shows an interesting trend: of the ten, only 3 are non-licensed, and those three are Pac-Man, Ms. Pac-Man, and Frogger. All three could be considered licensed as well; while they the are original IP of their respective publishers, all are simply re-released classics. As NPD says in the study, “It was not whether the games are licensed or based on original intellectual property (IP) that made the games popular, but rather consumer brand awareness of the game title.”
Check the link above for some more information about the study.