
The mobile phone is an extremely personal device. The fact that every conversation and text message go directly through a network should make you grateful that we don’t live in an Orwellian society; although National ID cards are only a matter of time.
Given that we have so much of our lives passing through this device, the mobile gaming industry needs to capitalize on it. Justin Hall, at the Mobile Game Conference, had his own take on this subject. His dream of passively multiplayer gaming is one aspect of what I would like to describe as personalized gaming.
For those of you following our coverage of the Mobile Games Conference, you will be interested to hear Daishiro Okada’s speech on marketing mobile games. The audio is posted by the folks at PodTech.net and can be listened to 






