Day 2 Keynote - Chris Early, Studio Manager, Microsoft Casual Games Group
Whew, just made it in time. Everyone seems a lot more relaxed than yesterday, and a lot more hungover (I guess they were partying with Trip too).
9:15 - Here we go. Once again we have conference chair Matthew Bellows straight talkin’ about the industry. We’re starting to perk up a little bit; the first stage of the industry was based on casual adoption, the second stage on carriers dropping the price of higher-end handsets. But thatï¿½s not enough - it would just be tv before cable (i.e. not reaching our full potential). Innovation from all sides is necessary to prevent this from happening.