ELSPA, the Entertainment and Leisure Software Publishers Association, has announced that Electronic Arts, Glu Mobile, Gameloft and I-play have teamed up with each other and with 3, O2, Orange, T-Mobile and Vodafone to release games in the UK.
Each of the four publishers will release one game on all five of the largest UK networks. Glu Mobile’s Transformers, Gameloft’s Guitar Legends, EA Sports’ FIFA 08, and an unnamed fourth title, presumably from I-play, will be released on all five networks simultaneously in June, July, August, and September.
“We have been working with the network operators on a number of initiatives to grow the market of mobile gaming, and this is work that builds on the official charts we publish,” said Michael Rawlinson, Managing Director of ELSPA. “We want mobile games publishers to become more involved with ELSPA so that we can assist them further in this growing and exciting area of gaming.”
ELSPA hopes that this collaboration will set a precedent for the industry.
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