It’s all about advertisements in your favorite mobile game. The experience would (theoretically) go something like this: You launch a mobile game on your phone and, before you can get into the action, you sit through an advertisement. Maybe there’s a pixelated can of Coke pouring into a glass or a little song about Dell computers playing behind the flashy logo… but whatever it is, it stands for a few seconds between you and your game begging you to click through and (hopefully) buy a product.
Tag Archive for 'matthew-bellows'
Over at MocoNews, Floodgate Entertainment’s CEO Matthew Bellows has posted a guest editorial about ad-supported mobile games.
Bellows is disparaging of ad-supported games, suggesting that the system cannot possibly last for long. He also says that because companies are rushing to build up their ad inventory, they aren’t paying close attention to the quality of the games. Here, he compares mobile gaming’s situation to the trials advertisers and others face on the Internet:
Mobile game ad networks combine the problems of the Internet ad networks with the current issues facing mobile games today. Developers still shoulder the porting, localization and support costs of their games, and they still have to fight for deck placement in each download channel. But now, instead of getting paid during development (from a publisher), or getting paid as a percentage of the consumer price (from the carrier or D2C sales portal), they now have to depend on the success of a 3rd party ad team, and the response rate of mobile consumers.
Check the link above to read the full editorial.
Whew. I’ve finally gotten a few minutes to settle and take stock of what’s been going on around me. I had to jump out of a panel, but oh well, it just wasn’t QB material. One of the things I’ve learned about GDC is that if you’re not careful, your day will slide from a well ordered regimen of panels and meetings to a free-for-all of handshakes and quick bites of bad food while you rush around a giant convention center filled with dry, recycled air. And Day 1 isn’t even over yet.
So far, things have been pretty interesting, if devoid of that E3-level excitement. Trip Hawkins kicked GDC Mobile off with a great keynote filled with insight and hope about what mobile gaming can and should strive for. It was equal parts well-reasoned argument and that old Trip Hawkins bravado; seeing him rail on friend Mitch Laskey from EA was worth the price of admission alone. Go here to read the by-the-minute blog I did.
Continue reading ‘GDC Blog: Why Trip Hawkins is Cool’
Best Panel Ever, or a sign of the times?
In the mobile gaming industry, it’s a weird feeling to move from covering the news to being the news, which is exactly what I experienced moderating the Pessimists vs. Optimists panel at MECCA/CTIA. I’m not going to regurgitate the panel for you — we’ll have full video of the panel up later this week and FierceGameBiz has already done an adequate job of capturing the panel’s general tone (although they pick on Ford way too much). What I would like to talk about is the experience of moderating a mobile game panel that contains industry heavyweights like Matthew Bellows, Jason Ford and Mike Yuen (and let’s not get started about Robert Tercek and Justin Hall).
Continue reading ‘MECCA/CTIA — Pessimists vs. Optimists: A Moderator’s Opinions’
Day 2 Keynote - Chris Early, Studio Manager, Microsoft Casual Games Group
Whew, just made it in time. Everyone seems a lot more relaxed than yesterday, and a lot more hungover (I guess they were partying with Trip too).
9:15 - Here we go. Once again we have conference chair Matthew Bellows straight talkin’ about the industry. We’re starting to perk up a little bit; the first stage of the industry was based on casual adoption, the second stage on carriers dropping the price of higher-end handsets. But that�s not enough - it would just be tv before cable (i.e. not reaching our full potential). Innovation from all sides is necessary to prevent this from happening.
Mobile Game Conference Day 1 Keynote
9:11- Just getting started here. One of the conference chairs, Eric Goldberg, is introducing the conference as one for insiders. Playing up the industry speakers that we’ll see in the next two days as well as the metrics will get on the mobile industry.
9:13 - He’s turned it over to Matthew Bellows, another conference co-chair. Repeating what Eric said: that this is a conference for people in the industry who want to dig deeper. The purpose of the conference is to help change the industry from a ‘we exist’ into a valid and creative medium.