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Tag Archive for 'GDC'

The Advent of In-Game Advertising

Mobile advertising
It’s all about advertisements in your favorite mobile game. The experience would (theoretically) go something like this: You launch a mobile game on your phone and, before you can get into the action, you sit through an advertisement. Maybe there’s a pixelated can of Coke pouring into a glass or a little song about Dell computers playing behind the flashy logo… but whatever it is, it stands for a few seconds between you and your game begging you to click through and (hopefully) buy a product.

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The QuicklyBored Podcast - Episode 14 - March 30, 2007: The GDC Mobile Experience

We’ve been getting great feedback for the constant stream of GDC Video that’s been flowing through QB lately, so we thought we’d tie it all together into a nice neat little package for you. Contained within this special video podcast are highlights from our previous videos, as well as a couple new treats that you haven’t seen yet. Enjoy!

Subscribe to the QuicklyBored podcast here via iTunes.

GDC Hangover: the Bad Panel effect

GDC Hangover
Moderator: Shalom Mann
Panelists: Lou Fasulo, Scott Rubin, Leighton Webb

Anybody who has ever been to a conference or convention, regardless of the industry, has known the purgatory-like experience that is the Bad Panel. Bad Panels come in many shapes and sizes, and can be caused by a variety of reasons: sometimes the panelists are really nervous or are there solely to shill their respective companies; sometimes the panel is centered upon a dry topic or has a muddled focus. With CTIA taking place right now, I thought it would be a good time to discuss one of the more lackluster panels that occurred recently at GDC mobile, and use it as case-study for the type of panels conference-goers are hoping not to attend this week in Orlando.
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GDC Video: Trip Hawkins Keynote Highlights

We sliced and diced together our GDC Mobile footage to give you the best 5 minutes of His Tripness’ keynote.

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Behind Oasys Mobile

PBR
When QuicklyBored sat down with some of the people behind Oasys Mobile this year at GDC, what emerged from that meeting was not just a profile of a company looking to succeed in the sphere of mobile games, but also a story about a company that has created a new paradigm for itself. During the interview, Creative Director Rick Raymer and Studio Director Mac Senour drew a detailed map of where Oasys has been, where they are, and where they’re going. It’s an interesting age for mobile gaming, in that the industry is coming into its own while, at the same time, is still overshadowed by the monstrous success of console and even pc gaming, and Oasys has given much thought to what it takes for a mobile game to shine. In the end, it seems that their recipe for success is not about money, is not about formula, but about getting the best out of their most valuable resources: People.
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GDC Video: The Experts on GDC Mobile

We asked a few mobile experts what they thought about GDC Mobile 2007. Hint: next year, have better food.

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GDC Video: Interview with Nokia’s Gregg Sauder

Hey kids, took us a bit longer to get some GDC video up, but here’s part one of a massive a/v onslaught. Enjoy Nokia’s Director of 3rd-Party Publishing talking about the new N-Gage platform.

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GDC Blog: I got the GDC blues

GDC
Perception is an interesting thing. After talking to a variety of different people at GDC Mobile about the show this year, I’ve run across a variety of opinions, which is to be expected. However, despite whether or not people came down on the positive or negative side of things, they mostly seemed to have very much of a “meh” attitude to the conference, which is a little surprising to me. Now this may simply be the fact that while QB has covered GDC in the past, this is my first time here and everything is new and exciting to me but old hat to everyone else. But there’s more to it than that, I think.
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The QuicklyBored Podcast - Episode 13 - March 8, 2007: GDC 2007 Day Two

GDC Day 2
This one we’re really proud of. Fresh off a podcast marred by audio problems and the drunkenness of the QB staff, we rebound with an hour-long slugfest with Robert Tercek, GDC Mobile’s day two keynote speaker.

Listen as we postmortem GDC Mobile, bitch about porting and Flash Lite and passionately debate the essence of mobile game design. Pay special attention to how well Rob deftly navigates our malnourished and overtired corpses to provide interesting audio material. If there was ever a time to join the QB podcast bandwagon, it’s now.
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GDC Panel: Advertising and Sponsorship

GDC
Moderator: Eric Goldberg
Panelists: Michael Chang, Jonathan Epstein, John Hadi, Gene Keenan, Roger Wood and Kristin McDonnell

Panel moderator Eric Goldberg promised that his Advertising and Sponsorship session was going to be a culture shock for GDC, and boy did he deliver; despite the poor reaction from both developers and our fellow mobile gaming media, this was perhaps the most relevant panel to take place this year at GDC Mobile.
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