Over at MocoNews, Floodgate Entertainment’s CEO Matthew Bellows has posted a guest editorial about ad-supported mobile games.
Bellows is disparaging of ad-supported games, suggesting that the system cannot possibly last for long. He also says that because companies are rushing to build up their ad inventory, they aren’t paying close attention to the quality of the games. Here, he compares mobile gaming’s situation to the trials advertisers and others face on the Internet:
Mobile game ad networks combine the problems of the Internet ad networks with the current issues facing mobile games today. Developers still shoulder the porting, localization and support costs of their games, and they still have to fight for deck placement in each download channel. But now, instead of getting paid during development (from a publisher), or getting paid as a percentage of the consumer price (from the carrier or D2C sales portal), they now have to depend on the success of a 3rd party ad team, and the response rate of mobile consumers.
Check the link above to read the full editorial.