We went over to the Glu booth to say “what’s up” and ask what’s new from the mobile gaming geniuses. Their boy Kevin just looked at me with a kind of “oh, you haven’t heard?” look and whipped out this little number. Super Slam Ping Pong takes after Super KO Boxing, marketing and strategy wise with its catchy name and pattern-style gaming. Just like Super KO, the characters all have tells, the graphics are beautiful, the gaming is amazing and I’m once again impressed. Nice work guys!
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Here I am at the GestureTek booth with Ed Fowler and Adam Schlegel. First, Ed shows off their super cool fitness game. The game recognizes how well you’re doing your squats and allocates points accordingly. What good parent wouldn’t buy this mobile game for their kid? After that we play some bowling, GestureTek style. The controls are really easy and feel just like bowling, without the heavy ball. Next we try Crash Bandicoot which is also really fun. You use the camera technology to drive a sled down the hill and collect points. Super hard but super awesome. Enjoy!
I didn’t even know there was such a job as a Beard Developer but this guy clearly knows his stuff. Qualcomm has gone on a spree of Beard Developer hirings because it’s been seen as a corporation with not enough facial hair. In the future, we’ll start seeing “Net Facial Hair” or NFH, appear on the accounting sheets. Until then, lets just make stupid videos.
Guess whose sponsor won best up and coming company? QuicklyBored’s that’s whose! mSpot’s Make-UR-Tones product, which allows you to make your own ringtones 100% legally, helped define them as innovators at the show. In this video, we start with the opening band at the awards which reminded me of The Strokes, if they were 40 years older. The audio isn’t great but you get the idea. They won. It’s amazing. I’m out.
IUGO is easily one of our favorite mobile game companies. Their CEO used to be a scientist working on virtual reality and he once stared directly into a giant frickin’ laser beam. Also, their business development girl Sarah, has easily the coolest tattoo: Dark Side on her knuckles. We caught up with them at BREW and their boy Daniel showed me their 3D engine and some physics on the iPhone with a sandbox game. It’s pretty cool and definitely has potential as more than a demo. I could see myself whipping this out and playing it while waiting for the bus. Can’t you?
More from IUGO and BREW 2008 to come!
As a conference, BREW has been a great networking experience for QuicklyBored. We’ve met a lot of really great companies including: mSpot, Zed, I-Play, GestureTek, Innaworks, IUGO, Glu, EA, Sega, TapaTap, Mobitween and JuiceCaster. It’s also been a great experience for getting your photo in the BREW magazine dressed as a club kid. Continue reading ‘BREW 2008: Where the WiFi at?’
Qualcomm announced at BREW this week a huge partnership with Adobe and unveiled their Plaza initiative. Now, you could read the press releases, wait for me to regurgitate them for you, or listen to Mike Yuen, Qualcomm’s Senior Director of Gaming, break down why they’re important to you, the average mobile user. I recommend the latter.
If you like fun mobile games, chances are you play titles made by the house that Pac-Man built. Jason Ford is the VP of Strategy and Planning for Namco Networks, so consider him the Big P’s proprietor. Join tr0n as he and Jason talk about Namco’s platform strategy, Qualcomm’s BREW 08 announcements and the industry’s newfound willingness to address the problem of game discovery.
Qualcomm and Universal Music issued a joint announcement today that they’ve partnered to bring more of Universal’s direct-to-consumer content to your mobile phone. What does that mean, exactly? You’re going to be able to get content like ringtones, video ringones and wallpapers of your favorite Universal artists directly from Universal to your phone without having to deal with those pesky carriers. Universal’s mobile offering will be available through their artist Web and WAP sites, CD packaging and their GetMusic.com portal.
You can read the full release after the jump, but why bother? It’s Kanye, baby!
Glu Mobile is one of the top mobile game publishers, period (Super KO anyone?). So when Kyle and I ran into Jill Braff, Glu’s senior VP of Global Publishing, in the elevator after we arrived at Hyatt, we knew we had to get her on an interview podcast. So we promptly kidnapped her and forced her to talk about Glu’s global strategy, the realities of being a public company, how great the iPhone is, and when Super KO 2 is coming out. Enjoy.