Pew Internet and American Life Project have released a study saying 48% of the respondents to their survey said they needed help setting up their devices.
* 38% contacted user support at some time
* Men (39%) more than women (22%) are more likely to try to fix it themselves
* 29% of cellphone users had their device fail in the last year
* 23% of those cellphone users never had them fixed
I’m always surprised at the number of people who buy smartphones and other devices but don’t take the necessary time to set them up and get the most out of them. For example, at my university, I met several people with BlackBerrys who did not take the time to activate their push email. They didn’t even know they could get their email on the device other than through Google. They simply bought the phone for its QWERTY and therefore faster SMS.
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