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Windows Mobile on the iPhone - viral marketing fail

In this video, Norwegian iPhone developer Erik Kristiansen has apparently developed an application that will let you boot into Windows Mobile on your iPhone. Gearlog has gone ahead and called shenanigans on this story, saying they’ve made some calls and exposed this as a viral internet marketing campaign. My question: Why this video? What kind of marketing is this? (Okay, so the second question is really more of an exclamation of disbelief.) Have any of you tried out Sonic Emotion? Is it worth all this attention?

[Via Gearlog]

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