Back when the iPhone launched in Canada, I did some interviews with CBC Radio where they asked me what I thought of the new iPhone data plan. They were expecting the usual “Good! Rogers is a big corporate corporation with money so they’re evil! They caved because they knew we were coming!” But I really didn’t feel that way. There was so much consumer anger going around at the time but it wasn’t totally merited. I told CBC Radio that the new plan was a ton of data at a great price, and that I didn’t really see many users using up the full package. Consumer education in this country is such that you can’t expect many customers to use their phone enough to burn through that much data.
Elizabeth Hamilton, the Director of Corporate Communications at Rogers, has come out with a statement saying that a review of the first month’s stats show that 1.2% of iPhone customers used more than 1GB of data in the first four weeks, 95% used less than 500MB, and 91.2% used less than 100MB. These data rates are a good indication that Canadians in general, need to step up their device usage and use their device to its full potential.
[Via Engadget Mobile]
More on the iPhone in Canada:
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Canada has the 2nd best iPhone reception on the planet
Theories and debate surrounding the iPhone 3G’s poor reception
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Most people with an outlet close by also have Wi-Fi handy, which is faster than 3G/EDGE and uses almost no additional battery power.
The web on the go is fun to have, but rarely used for extended periods of time. And websites are so tiny that you’d be surfing 24/7 and downloading YouTube vids like crazy to get anywhere close to 6 gigs of data in a month.
You’ve got me thinking though. I’m actually not sure what to expect in terms of data from a day’s worth of pro usage.
I’m going to do a test based on your comment. I’m going to refresh the “Cellular Network Data” section on my device, and record my usage for a day. I’ll write down what I did and in the end we can get and idea of what each page and video is costing dollar/data wise.
Thanks for the insightful comment!
So then we also know that the original plans that Rogers came out with were not priced on any kind of actual cost per usage, but just to grab as much cash from users as quickly as possible; as they are still making money at $30/month, and people are using .017% of what they are paying for. Still looks like a good deal for Rogers.