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UK adveristing watchdog bans iPhone ad - deemed misleading

We’ve all seen the iPhone ads where someone breezes through the internet at seemingly lightning fast speeds. Many on the Internet have complained that the speeds shown in the ads were not indicative of the speeds they are getting in reality. Being in Canada, and having the 2nd fastest download speeds on Earth, I personally haven’t found the speed of the Internet frustrating. It is by far the best I’ve experienced on a mobile device.

The UK advertising watchdog’s biggest beef, was not with the speeds, but a particular statement: “all the parts of the internet are on the phone.” This statement was considered misleading because the phone does not support Flash.

Apple, in their defense, had said:


The ad was to highlight how the iPhone can offer access to all websites, while many other handsets only offer lower-level access to WAP versions of sites or those selected by service providers.

The web browser the iPhone uses, was built to open internet standards and since Flash and Java technology were not open source, adding that it could not ensure compatibility with every third-party technology in the marketplace.

They also added that:

None of the content in the ad was Java or Flash-based and that the line “all parts of the internet” meant website availability, “not every aspect of functionality.”

The UK watchdog has still banned the ad and Apple has not commented on the ruling.

Although I’m not elated with the fact that the iPhone does not support Flash, I’m confident in their developer community to come up with a means of solving this problem. Give it a few more software updates and we’ll likely see the addition of cut and paste as well as Flash support.

[Via iPhoneHacks]

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