Qualcomm and Universal Music issued a joint announcement today that they’ve partnered to bring more of Universal’s direct-to-consumer content to your mobile phone. What does that mean, exactly? You’re going to be able to get content like ringtones, video ringones and wallpapers of your favorite Universal artists directly from Universal to your phone without having to deal with those pesky carriers. Universal’s mobile offering will be available through their artist Web and WAP sites, CD packaging and their GetMusic.com portal.
You can read the full release after the jump, but why bother? It’s Kanye, baby!
Universal Music Group and Qualcomm Announce Agreement to Expand UMG’s Direct-to-
Consumer Mobile Offering
SAN DIEGO AND NEW YORK — May 29, 2008 — Universal Music Group (UMG), the world’s leading music company, and Qualcomm Incorporated, a leading developer and innovator of advanced wireless technologies and data solutions, today announced that UMG will expand its lineup of direct-to-consumer mobile content and services for music fans by leveraging Qualcomm’s BrandXtend™ solution. UMG’s mobile offering will be available directly to consumers through its artist Web and WAP sites, CD packaging and its GetMusic.com portal.
By leveraging BrandXtend, UMG is opening additional channels of content discovery and delivery to music fans everywhere, offering an extensive array of direct-to-consumer mobile products, including ringtones, video ringtones, wallpapers, artist updates and more from thousands of the world’s most popular artists. BrandXtend will allow UMG to effectively manage their direct-to-consumer content offering through its comprehensive capabilities including content delivery mechanisms, campaign management and robust merchandising tools which include recommendations, bundles, text campaigns and more. UMG’s use of BrandXtend for its direct-to-consumer mobile offerings is intended to help UMG bring even more exciting, new content to consumers through the comprehensive promotion and management tools that the solution provides.
“UMG is committed to providing music fans with even more compelling interactive opportunities to connect with their favorite artists by personalizing their mobile devices,” said Adam Flick, vice president of marketing/digital for Universal Music Group Distribution. “Due to the support we are getting from Qualcomm through BrandXtend, we’ll be in an even better position to extend these artist opportunities and products across the widest array of available wireless devices. As the demand for advanced mobile content grows, UMG will continue to lead the way in adopting the latest technology to offer fans the most dynamic interactive musical experiences possible.”
“A direct-to-consumer mobile content offering benefits everyone from the end-user to the brand and the operator, by driving revenue streams,” said Brian Dunphy, senior director and head of brand and affinity relations for Qualcomm Internet Services. “BrandXtend provides UMG with the tools, services and flexibility necessary to take their mobile efforts to the next level with more merchandising and direct marketing tools.”
BrandXtend opens new channels for branded media, entertainment, music and game companies to deliver their content to consumers. A key aspect of BrandXtend is that it provides end users with a reliable and easy-to-use platform for the discovery and delivery of compelling mobile content. BrandXtend is aimed at driving the uptake of mobile content off deck and Qualcomm has collaborated with major brands to bring exciting, new content to operators and end-users, while also supporting the growth of Qualcomm’s operator-managed mobile data offerings. Qualcomm Internet Services enables mobile retailing solutions and Internet services that accelerate consumer adoption and usage of mobile data worldwide for its operator, brand & affinity and content provider customers. BREW® and BrandXtend are comprehensive solutions for customers seeking to bring high-value wireless services to market and enhance the mobile experience for consumers. Customers also can benefit from a portfolio of adaptable, modular products that can be used to address specific mobile retail challenges from general merchandizing to personalized recommendations.