Games On Deck posted a summary of the speech given by Gamevil’s James Song at GDC Mobile, a conference on mobile game development. Song’s topic was the future of mobile gaming in the US, and he used Korea as an example of a market that has already gone through the changes he envisions for the US. Though somewhat heavy on industry-speak, his speech essentially foretold a move away from “branded” content (such as games based on movies or PC/console titles) and towards more original games. He used the original series NOM as an example, pointing out that each game in the series had garnered over a million downloads in the area.
While I’m happy about the idea of more original content, I’m less pleased about his other topic: micro transactions. The idea behind micro transactions is that gamers will be able to buy additional content after the game has been beaten, such as new levels or costumes. These can either be bought singly or with points, such as Gamevil’s G-points, which are themselves bought in lots, won in the game, or gifted from a friend. I’ve never been a fan of the idea — I’d rather get the whole game all at once — but there’s no denying that it’s taking off in a big way.
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