MobileIndustry.biz has posted an interview with I-play’s head of content strategy and licensing, Leighton Webb.
In the interview they discuss I-play strategy as well as the general state of casual gaming in the industry. Here they talk about producing good games:
MobileIndustry.biz: What do you think the secret is behind producing good original IP for mobile consumers?Leighton Webb: Essentially, it’s the same for the mobile market as it is for the PC or console, it’s really understanding your consumer - who is your target market and who are you creating the game for? Then it’s about creating the game with mobile in mind. Really thinking about the device and the functionality of the device. One of the phrases which we use a lot within the company is ‘one thumb gaming’ so that’s part of the design approach. I want to be able to play this game with my thumb as opposed to creating a game where you have to use a lot of the keypad.
Check the link above to read the full interview.
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