Tim Harrison, former head of games at Vodafone, has joined OMTP as chief marketing officer, reports MobileIndustry.biz.
OMTP is an organization which gives advice on how to make the mobile experience better for customers.
“Despite the promise, and the rate of change, there’s a clear recognition and frustration across the industry that mobile data services haven’t yet got the consumer uptake we’d have liked,” said Harrison. “OMTP takes some of the biggest issues behind that and tackles them in tangible, realistic ways.”
Harrison will attempt to broader understanding and increase the profile of OMTP to both external and internal audiences.
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