Yahoo has made a move to increase mobile advertising through mobile web browsers and games.The result of this is that the price of mobile games and mobile content could potentially drop.
“As the number of consumers accessing the Internet on their mobile devices continues to grow, Yahoo views innovation in mobile Internet services as key its future success,” said Marco Boerries, senior vice president at Yahoo (via DM News).
Seen in all of Vodafone’s content services, the advertising will emphasize opt-in services for customers who accept the ads.
“Vodafone customers that agree to accept carefully targeted graphical advertising on their mobile devices will have the opportunity to enjoy savings on certain services, which may eventually include mobile games, television and picture messages, and other services,” said Boerries.
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