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Super Happy Fun Fun Gets Praise For 3D Tilt-A-World

Super Happy Fun FunIf you’ve seen our video then you know we are down with Super Happy Fun Fun. A recent press release from Business Wire tells us that we aren’t the only ones who love their latest camera phone game 3D Tilt-A-World.

GestureTek Mobile, a division of GestureTek Inc., a world leader in computer vision gesture-based control for information and entertainment systems, and the inventor of the EyeMobile Engine, announced today the release of TiltaWorld’s EyeMobile enabled 3D Tilt-a-World game for Verizon VCAST mobile phones. The game was conceived of and funded by TiltaWorld LLC, and developed and published by Super Happy Fun Fun, Inc. This is the world’s first 3D mobile game that utilizes the camera to enable motion controlled gaming, overcoming the cumbersome and non-intuitive button presses of conventional interfaces. 3D Tilt-a-World’s easy-to-learn/hard-to-master innovative game play uses camera controlled navigation, and has a 3D playfield with multi-tiered levels of maze-like paths, puzzles, and gems. The game play hits all demographics, and is the first game to truly exploit features unique to camera phones. Any game action can be controlled, naturally and intuitively, with a simple tilt of the phone.

3D Tilt-a-World offers several polygonal mazes for the game player to roll through; passing check-points and rolling under spinners to collect gems, deadly falls, and vanishing boarders provide a series of challenges in this race against time.

The early response to 3D Tilt-a-World has been tremendous, and it has been selected by Qualcomm as a finalist in the “Best Up and Coming Application” category for the BREW 2006 Developer Awards, as well as being nominated for the 2006 International Mobile Gaming Awards.

“When we first started this project two years ago, we saw the opportunity to use gestural control to take mobile gaming to a new, intuitive level of fun and simplicity,” said Robert Goodale, co-founder of TiltaWorld LLC. “Using GestureTek technology, Tilt delivers on that promise.”

In its review of this exciting new game, IGN says: “3D Tilt-a-World is pretty much the epitome of one-button gaming, but the tilt action offers a lot of control without needing to memorize complicated button combos. It’s instantly accessible, but it requires a light touch to get the most out of it…. If you’re looking for a unique action-puzzler, 3D Tilt-a-World is a great download”.

“GestureTek’s EyeMobile engine technology provides the type of novel hook that drives popular, casual game titles,” said Mark Stephen Pierce CEO of Super Happy Fun Fun, and 3D Tilt-a-World’s designer. “Having a simple, accessible and unique feature that sparks initial interest and is intuitive and central to the action of the title is a real win and helped us stand out among other mobile 3D offerings,” continues Pierce, “Disruptive control technologies like EyeMobile will be the driving force behind the more popular games in the coming years.”

GestureTek’s patented Video Gesture Control technology, used in the development of 3D Tilt-a-World, has also been licensed on other platforms by industry leaders such as Microsoft, for its XBOX 360 Gaming Console Live Vision Camera, Sony Computer Entertainment, for its PlayStation2™ EyeToy™, and Hasbro, for its Playskool ION Educational Gaming System. It is now available to game and application producers as a BREW developer tool. The EYEMOBILE-ENGINE uses the device’s camera to seamlessly deliver real-time motion control, just by tilting the phone. Unlike costly and limiting hardware-based sensors (such as gyros), the BREW EYEMOBILE-ENGINE is a pure software solution, readily and seamlessly delivered over the air to developers as a BREW extension.

“We are thrilled at the early market response to the launch and release of the very first 3D motion controlled game for camera phones. 3D Tilt-a-World is the ideal game to showcase the ease-of-use of the EyeMobile Engine,” says Bill Leckonby, CEO of GestureTek.

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