QuicklyBored has interviewed Mike Yuen of QUALCOMM on our fifth podcast. The first thing to note is that QUALCOMM is pronounced “KWALL-COM” not “KWAIL-COM” just in case anybody was wondering.
Mike tells us that QUALCOMM is all about “driving rich data services from a 3G perspective”. From a BREW gaming experience, QUALCOMM is looking to develop games that are part of the “next big thing”. The analogy used is coffee. QUALCOMM wants to be the Starbucks of mobile games. They are looking to provide a complete experience. Premium games with a community and feature rich experience.
With regards to mobile game quality, Yuen thinks that 3G and 3D technology will be drivers in the industry to create higher quality games.
“What we see Verizon doing very well with V-Cast is providing a higher quality game for a premium price and that helps everybody.”
Related Posts:
- QB BREW 2008 Interviews: Mike Yuen (Qualcomm)
- Mike Yuen: Mobile Gaming In 2016
- The QuicklyBored Podcast - Episode 8 - November 15,2006: Mike Yuen Interview, Flash Lite Games and Ranting
- Qualcomm On Emerging Markets
- The QuicklyBored Podcast - Episode 17 - June 26, 2007: Mike Yuen and Oliver Miao roundtable
Related posts:
- The QuicklyBored Podcast - Episode 8 - November 15,2006: Mike Yuen Interview, Flash Lite Games and Ranting
- QB BREW 2008 Interviews: Mike Yuen (Qualcomm)
- Qualcomm On Emerging Markets
- The QuicklyBored Podcast - Episode 15 - June 15, 2007: Mike Yuen 2 BREW 2007 Edition
- Mike Yuen: Mobile Gaming In 2016
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