Mobileindustry.biz had the opportunity to speak with Jamil Moledina, a big wig at the Game Developers Conference, regarding the mobile games industry with respect to mobile content in general.
Moledina has said that although the mobile gaming industry is expanding, other forms of content are still in the lead when it comes to consumer adoption.
Moledina said, “On a handset, games still play second fiddle to ringtones, and other little snippety bits of video and audio.”
“Most of these wonderful ideas about the expansion of the mobile industry are hinged on ‘X’ many 3G handsets being in the marketplace, so since everyone has the platform, everyone will be buying and playing these games,” he continued.
“There’s an optimistic assumption in there and I’m not sure that the consumer adoption is right where the rosy predictions are.”
When asked if he thinks the many forecasts for huge growth in mobile gaming are accurate, Moledina replied, “I don’t know. I think you have to expect a certain amount of puffery in an emerging industry, that there is going to be a bit of hyperbole. It’s born from a kernel of truth, so I actually kind of agree with it.
“It’s definitely expanding. We’re seeing a lot of mobile publishers provoking the creativity of mobile developers, we’re seeing carriers get much more involved in this, as a distinguishing factor for their deck.”