Amdocs (NYSE: DOX - News), a provider of software and services to enable integrated customer management and the intentional customer experience(TM), today announced that its Qpass digital commerce platform has processed more than $1.5 billion worth of premium content, representing over 590 million transactions since 2003.
“This significant milestone is another demonstration of Amdocs’ global leadership in converged digital commerce,” said Michael Matthews, chief marketing officer of Amdocs. “The explosive growth and increasing momentum we’ve experienced this past year can be attributed to strong consumer demand for digital content supported by the continued evolution of Amdocs’ Qpass platform, including the recent launch of Qpass 6. Amdocs is best-positioned to enable the world’s leading service providers and media companies to leverage digital commerce to help increase profitability.”
During the first six months of 2006, Qpass, Amdocs Digital Commerce division processed close to half a billion dollars of premium content with an average quarterly growth rate of 12 percent. The average price per transaction at the end of June 2006 was $3.17, up from $2.54 a year ago, mainly driven by an increase of mobile games sales and the addition of new video content.
Although ringtones continue to represent the largest single category of premium content revenue; mobile games, video services and new types of applications — such as ringback tones, mobile chat and mobile television — are the fastest-growing categories. Premium content transactions processed through the Qpass platform in the first half of 2006 can be divided into the following categories:
Ringtones: 54%
Games: 19%
Graphics: 12%
Other content (including messaging, information, office and productivity): 12%
Video: 2%
Ringback tones: 1%
The Qpass platform, part of the Qpass Digital Commerce Solution, is the industry’s leading platform for connecting service providers and media companies to consumers. The platform helps service providers and media companies realize new revenue streams and increase profitability from rapidly expanding converged digital commerce opportunities. By efficiently managing the digital commerce lifecycle, the platform allows companies to deliver a personalized customer experience across all devices and points of interaction.
Analysis of usage statistics from the Qpass platform reveals that both “on-portal” services (i.e. content sold under a service provider’s brand and originating from its web site), as well as “off-portal” or direct-to-consumer content sales continue to grow. In 2004, only about one percent of total retail dollar volume processed by Amdocs’ Qpass came from off-portal transactions. Since the beginning of 2006, off-portal transactions accounted for more than 32 percent of total retail dollar volume. Amdocs’ Qpass expects continued growth from off-portal revenue, especially in light of its recent launch of OpenMarket Exchange, the financial system for direct-to-consumer commerce. Amdocs estimates that off-portal transactions will grow to the 40 percent level by the end of the year.
“Demand for content services continues to grow at an exponential rate, and off-portal content will also continue to grow as a percentage of total content downloads. Wireless carriers must be ready to support the increasing data traffic volumes, as well as understand how to monetize it,” said Paul Hughes, Vice President of Communications Software Strategies at the Yankee Group. “Amdocs and its Qpass Digital Commerce division are in an industry-leading position to help carriers achieve the goal of delivering content efficiently, which in turn creates an increasingly “sticky” application, while monetizing it, so that the carrier and the content provider capitalize on the successes of the growing digital supply chain.”
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