Although we are all very familiar with the fact that Disney has a mobile content division, I felt it necessary to post their views on the mobile content space.
For the past six years, its Walt Disney Internet Group (WDIG) division has been actively tapping and devising new ways to engage the new media market, said Duncan Orrell-Jones, WDIG Asia Pacific (APAC) senior vice-president.
He said that WDIG is different from other companies doing the same thing because Disney has a much stronger brand to work with.
“We will build on our name and franchise – it’s about leveraging on the emotional connection that consumers have formed with our brand all these years,” Orrell-Jones told In.Tech in a telephone interview.
He said WDIG’s strategy is to focus on building content while leveraging on mobile and wireless technology.
“Our company is very aggressive in moving into the new media space, especially as mobile phone and 3G uptake grows.
“Where this is concerned, the mobile (phone) platform is very important to us because it allows us to create better a entertainment experience by bringing characters from our franchise to consumers anytime and anywhere,” Orrell-Jones said.
Currently, WDIG has four creative hubs with a staff of over 100 people. It has created more than 200 Disney-branded services to date, he said.
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