MobileIndustry.Biz has posted an editorial by David Gosen, CEO of mobile firm I-Play, in which he gives a warning that the mobile gaming industry must not fall into the same trap as the console industry and create content for a niche audience that grows slowly.
Gosen, who held senior positions at Nintendo Europe before moving into the mobile space two years ago, said that the console industry had failed for 25 years to successfully expand the audience of videogaming beyond a niche audience.
“If you look at who’s playing games, nearly fifty per cent of mobile games players are female. The console industry has really failed over the last 25 years to embrace women as games players,” he said, in an exclusive interview to be published on tomorrow.
“Mobile has a tremendous opportunity to break out of what is a console niche environment for gaming. Over the last 25 years, 250 million consoles and handheld devices have been sold, but every year, 800 million mobile phones get sold. Tell me which one is mass market?”
“I think all stake holders who really understand this business need to ensure that they do create the broadest possible offering for the mass market and don’t fall into the trap that the console industry has fell in, whereby they it just creates games for a niche. It’s a sizable niche, but it’s still a niche gaming community. It grows slowly over time,” he added.
I’m happy to hear Mr Gosen discuss how to make a proper gaming portfolio and his comments are helpful to companies with lower than expected sales. To read the original post, go here.
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