In an article posted by Finanztreff.de, we learn that 3D and multiplayer games may grab the games technology headlines, but it is mass market casual games that will drive market growth over the next three years. This comes from research conducted by Juniper Research in its latest study of the global mobile games market.
This trend will be driven by:
- Continued growth in mobile subscriber numbers
- Increased pace of 3G service roll out
- Changing demographics
- Falling games prices
- A new generation of “made for mobile” games
Games that utilise the inherent strengths of the mobile platform, rather than try to replicate console, or PC games on a small mobile phone handset will be key.