I found this article by Brian Hecht who is currently the CEO of Kikucall, Inc., a premier mobile services company helping brands, agencies, and media companies reach consumers through unique wireless promotions.
He has some things to say regarding mobile gaming which made the article worthwhile because if it doesn’t have mobile gaming in in then I don’t read it.
Hecht begins his commentary on mobile gaming with a quick statistic: “Only 22 million have browsed news and information, 20 million purchased a ringtone, and a mere 6 million downloaded a mobile game.”
“Of course, ‘only’ is a relative term. Mobile gamers are probably quite enthusiastic, and maybe they are particularly receptive to in-game marketing. All of these applications are experiencing rapid growth, and it’s early days yet in the mobile revolution. There’s no telling which application will break out to big numbers in the months ahead. But when you consider that mobile gaming is one of the most hyped corners of the mobile marketplace, the actual penetration numbers simply don’t live up to the hype. Not yet, at least.”
Read the full article here.
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