London, UK & San Francisco, CA September 18th 2006 I-play, the mobile entertainment company, today announced the global launch of NYC Urban Golf, a unique casual sports title that offers gamers the opportunity to tee off in the streets of the Big Apple. Mobile phone operators and online portals across North and South America, Asia Pacific and Europe, are set to launch this extreme urban version of the traditional game in September to mobile gamers around the world.
Created, developed and published by I-play, NYC Urban Golf will offer mobile gamers the opportunity to play a round of golf in one of the world’s biggest and most scenic playgrounds. Set in three unique and interactive locations: Downtown, Docks and Industrial, the entire city is your playing field. The fairways are city blocks, and the bunkers are gutters, cars and road signs. Gamers can knock over bins, hit boxes out of dumpsters and blow up gas canisters - all the while scoring mayhem points to take out the leaders of rival gangs, impress the honeys, and win the City Tournament to become the ultimate Urban Golf Champion.. Unlike other golf titles, NYC Urban Golf is a game that features no rules so players can seek a new route every time to explore the urban terrain. The free roaming, interactive environments combine style, flair and humor, all of which add to the edginess and excitement of the game experience.
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