Mobileindustry.biz has posted part 2 of its exclusive interview with Kiloo’s executive VP of sales and marketing, Karl Woods. In the interview, they discuss the issue of quality versus quantity in mobile gaming, the problems of producing titles for multiple handsets and the best ways to attract new consumers.
During the interview, Woods makes an optimistic comment about the future of mobile gaming graphics:
“The games are only as good as the handset and when the likes of Oscar Clarke at NVIDA gets busy, he’s going to really go to town on 3D on the chip and the handset, and then you’ve got at least Nintendo DS quality, on a mobile phone.”
i personally cannot wait for this. Also in the interview, Woods also gives some insight into why some games are cheap and don’t have the resources that should be invested.
“It’s a double-edged sword where you want to put in nice graphics, but if the person who’s ordered the game - be it the publisher or brand - will only give you 10,000 Euro, you get what you pay for at the end of the day. So it’s actually the publisher, or more likely the brand owners or aggregators who want to make cheap games.”
Lets not forget about the crack cocaine comment. In what is probably the best quote in this industry so far, Woods described a model of selling mobile games which involves giving free samples like a crack cocaine dealer would do.