In a report filed by Informa Telecoms & Media and picked up by Modojo, mobile games are predicted to grow to US$7.2 billion worldwide by 2011. Asia will be the major source of revenues for the industry with North America expected to take over Europe (see the graph below).
Before the industry can reach these numbers, some hurdles need to be overcome, mainly “the difficulty consumers encounrter finding, purchasing and downloading mobile games.”
“The quality of mobile games has improved significantly over the past year, but it will be tough to convince consumers of that until the content discovery and provisioning process is simplified,” says Chris Coffman, senior analyst at Informa and author of the report. “Though mobile gaming has grown into a US$2.4 billion business in 2006, it is not yet a mass-market activity. The 5% of mobile subscribers who download mobile games today won’t be the engine driving the next five years of growth in the industry. Mobile operators, content providers and others in the gaming ecosystem need to work together to make mobile gaming more attractive to the remaining 95%.”
Global Mobile Games revenues by region 2006-2011 — Informa Telecoms & Media