QuicklyBored’s new publisher spotlight is with Arthur Goikhman, CEO of Cellufun. As CEO of Cellufun, Arthur sets Cellufun’s strategic direction and oversees marketing and business development initiatives. He has 20 years experience running technology companies and leveraging them into highly profitable businesses. Prior to Cellufun, Arthur led the turnaround of Spiderphone Conferencing, a dotcom era telecom start up, where he continues to serve on the Board of Directors.
We decided to interview Mr. Goikhman because his company’s success in our roundups has made us curious about his company. Their games are free and all of them have multiplayer features. We wanted to know what Cellufun is all about.
Cellufun was formed out of a realization that a small, creative game studio is at an enormous disadvantage in this business. Offering content on deck eliminates creative flexibility, and navigating through a maze of international distributors destroys profit margins. Cellufun is a synthesis of a creative strategy – make games that take full advantage of the mobile device and of how people use it – and a business strategy – be able to drive content directly to the user without a middleman. We are building a connected, multiplayer game portal that is fast becoming the alternative to the carrier’s deck.
As part of their business strategy, Cellufun offers multiplayer subscriptions in order to give the user an experience that rivals the single player.
As QuicklyBored has already seen, every game is designed to be entertaining and fully playable without online play. So in a sense, the consumer is getting an incredible value – a state of the art game like Chess, for which he might have to pay anywhere from $3 to $10, absolutely free, and free indefinitely.
The chess game that Arthur is talking about won our chess roundup and was one of the reasons why we decided to interview Cellufun. Cellufun has realized the potential of multiplayer games while keeping the cost at an absolute minimum. In order to reduce the costs to the user to the full extent possible, Cellufun employs some crafty financing.