Frost and Sullivan, a business consulting firm that offers market analysis, research and reports, will release a report stating that the mobile games industry has steady growth ahead. The industry will see a rise in revenues stemming from an increase in titles and handsets. Billing mechanism, porting costs and distribution will be the major hurdles for the industry to overcome.
”The future of gaming will be determined by the type of mobile devices available to customers and the quality of games delivered onto these handsets,” Frost & Sullivan ICT Industry Manager Pranab Mookken said. “The processing capabilities and screen sizes available on Smart phones/PDAs combined with quality 2D and 3D games will be key to promoting the growth of mobile gaming in Europe.”
The report by Frost and Sullivan will also have some interesting details concerning revenue channels. Off-portal storefronts combined with super-distribution will be the most important sales channel for the industry.
“Super-distribution capability will drive the small but high value segment within the mobile gaming market, generating higher revenues for the entire industry,” adds Mr. Mookken. “The creation of communities using IMS and other IP-based ecosystems is already supporting enhanced games usage. “ Steady growth is a great trend for the industry but it will not be anything close to an explosive growth.
“Not everyone likes to play games, therefore the gaming market is a niche market,” explains Mr. Mookken. “Operators and the industry should understand that while there is a scope for higher usage, the varied circumstances that users find themselves in during the course of a day, is likely to limit the number of subscribers who will purchase a game.”
“The need is to create, innovative purchase mechanisms while incentivising mobile gaming services for customers, through marketing and promotional bundles with other content applications - driving non-gamers, or casual gamers using only embedded content, to see some value in purchasing mobile gaming,” advises Mr. Mookken.
“Handset manufacturers and game developers need to work closely to limit the number of APIs, screen sizes and other software and hardware which are often barriers to game deployment.”
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