Another great editorial from MobileIndustry.Biz
In Mobileindustry.biz’s featured editorial section you can find an article by Beccy Asplin, of Bango Mobile, about selling and marketing mobile games. Beccy highlights one of the major causes of frustration in selling mobile games: “The current way for games providers to get their content to market is to a slot in an operator portal. Although there are benefits to this method, it can be difficult to optimize your selling potential.”
Beccy goes on to describe other issues that hinder publishers making the money they should. Some of these include crowding and reach. Crowding is the situation where the on-portal channel is crowded by other publishers who are fighting for the top positions. Beccy describes the issue of reach as being a situation where you have to develop multiple carrier relations.
The rest of the article deals with other issues such as branding, payment and sales. Go here to read the article.