Girls and puzzle games are boosting the industry
Telephia, a mobile consumer measurement firm, has revealed its Q1 Mobile Game Report which gives details on the mobile games industry. Popularity for puzzle and strategy titles is growing tremendously with female gamers picking up more of these types of games.
According to the report, US mobile game sales for the first quarter were driven by Tetris, Tetris Deluxe, Bejeweled and Mahjong. Telephia reports that female gamers accounted for 65 per cent of total revenue and 72 per cent of all revenue generated by puzzle and strategy games. Thanks girls, QuicklyBored needs you to grow our favorite business.
“The casual nature of mobile games provides tremendous appeal to women, who are not traditionally hardcore gamers by console or online gaming standards,” commented Kanishka Agarwal, Telephia’s VP of new products.
“The wireless industry has presented a hungry target audience willing to pay premium access to games through their cell phones.”
Female gamers are reported to dominate almost all mobile game genres, with the notable exception of action/adventure titles. Playing with GI Joe’s has clearly gotten to the male brain.
EA Mobile is dominating all other publishers; publishing each of the top four most popular titles. Tetris and Tetris Deluxe accounted for 5.2 and 3.6 per cent of total revenue share respectively, followed by Bejeweled with 2.6 per cent and Mahjong with 2 per cent.
The overall market appears to be picking up pace - according to Agarwal, “Mobile game purchases continue to grow with more than 8.6 million games bought in April, increasing 60 per cent since the beginning of the year.”