Glu Mobile’s EMEA managing director, Kristian Segerstrale, talked to MobileIndustry.biz recently about the results of an in-depth study published by his company on the mobile industry. While he starts off with the usual blah blah blah about the industry’s exponential growth, things get interesting when he debunks some pretty standard mobile gaming assumptions… or at least debunks them for the UK (but the UK scene is way more interesting than here, so we’ll let it slide).
According to Glu, UK mobile gamers skew predominantly towards the 12-16 and 16-24 age groups, with an almost equal boy/girl gender split. Segerstrale attributes these numbers, which highly contrast those of the console/pc sections of the industry, to the ultra-modern world the brats are growing up in:
“I think you’re likely to have this new mobile generation, who have really taken the mobile phone to heart as opposed to just thinking of it as an extension to their home phones; it’s really a device in its own right, which you carry around not just for voice communication abilities but also because of its ability to do other things.”
So Brits like their mobiles and they like games, got it. So what does this mean to us? Well, if companies other than Glu start recognizing that mobile gamers aren’t console gamers, we might start seeing less diluted console ports and more mobile-centric content (which kind of begs the question: what are these kids playing right now if they don’t like console games? Is it really an entire generation weaned on Bejeweled and 20Q?). Of course, considering the targeted demographic, this will probably mean O.C. The Game, where the goal is to reach level 30 in emotional angst and uncover the elusive ‘best-song-ever.’
You can read the whole interview here.
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